With the emergence of digital media, direct marketing has been transformed. Smart companies are using tailored marketing campaigns, directed at intelligently segmented customer groups to generate tangible impact on sales.
In digital marketing, a small investment in customer contact data and e-mail campaigns can generate significantly higher ROI from company’s overall marketing budget. For marketers, this is a well known fact. They know rich, segmented and structured customer data is at the heart of every marketing campaign. However few are able to obtain low cost information services since majority of providers demand volume and scale to offer cost efficiency. We don’t.
At RightClick we combine our data expertise, technology capability with marketing insights to offer a tailored service to support sophisticated campaigns of any budget, scale and complexity. We manage end to end campaign support processes from contact database development through to rigorous campaign performance tracking. We provide a head start to marketers as we fast track campaign preparation by freeing up marketing to focus on creating content and devising campaign tactics and strategies.
Our approach is pragmatic and our methodology systematic to help clients maximise ROI from digital marketing with 3 interconnected service strands:
Contact database management – we build, maintain and enhance customer contact data continuously. Our expert data team starts by consolidating information clients already hold about their customers; their contact details, purchasing history and response rates. We then enrich contact database by adding a range of professional, industrial, geographical, demographic and lifestyle sources. We apply proven techniques to ensure data is always maintained in its cleanest form, normalised, de-duped and validated.
Tailored Marketing – We help marketing team build intelligent segmentation of their customer contact database to be utilised for tailored campaigns. Our digital team organises and delivers e-mail marketing customised according to campaign type and product-market characteristics, in full compliance with relevant regulations and data protection act.
Campaign Analytics – Servicing contact database and digital marketing is important but helping clients to analyse campaign outcome is critical. Therefore our services include proactive review of each campaign based on agreed metrics e.g. response effectiveness, cross-sales and up-sales impact. Our marketing analysts carry out statistical analysis to gain detailed insight into customer behaviour, buying habits, preferences, and price sensitivity to inform future campaign strategy. Campaign metrics are systematically tracked and reported through a tailored marketing dashboard that will guarantee to improve marketing effectiveness.
If you are looking to maximise ROI from your marketing budget, you need not look any further.
Contact us today at firstname.lastname@example.org